Over the years a lot has changed. In the “old days” it was easy to get a site listed on the first page of search engines. Not so much any more. In fact, it is getting rather challenging. We need to use all the tools in our toolbox. And there are a few. On this site you will find many articles on how to drive more traffic to your website. Most take time and patience. Others are difficult to implement. That’s why I don’t do plumbing or any other house maintenance. I do website improvements. Have been for 28 years!
Site Ranking Measures – how do we know if a website is a candidate for top Google listing? There are several ranking systems out there.
Typical website ranking results. Any site with a DA of below 20 is not considered authoritative.
Site ranking 101:
- Backlinks are the absolute best way to get Google’s attention. Backlinks are links from other sites that link to your site. Ideally these sites should be related to your industry and ranked well (DA over 25). I have found that backlinks have a huge impact of search engine results. These links are difficult to get. There are many sites out there selling backlinks, and I have tried many of them and found very poor site rankings. I have partnered with some of the top backlink brokers out there and can provide high DA quality, content rich back links to your site.
- Content. Fresh content is also key. Having a blog that is updated with related and informative articles will go a long way.
- Keyword relevance. This is rather difficult to get a good handle on. I spend a lot of time researching keywords, and have several analysis tools I use. Trick is to find keywords that lots of people search on, but is not often used.
- Other factors include website design, credibility, reviews and many others minor, but helpful improvements one can do.